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Practical. Applicable. Inventive. |
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Hill Management Consulting |
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One of the most powerful ways to build your brand– with both internal constituents and external partners—is through events.
Event marketing is often overlooked, because it is perceived to be expensive and difficult to assess. But it doesn’t have to be that way. The key is to make sure that the company “party-planner” isn’t confused with being an event marketing manager. • HMC consultants have extensive experience with using events to enhance brands, launch products, motivate sales forces, build momentum, reward performance, and stimulate creativity.
Our methodology for creating and launching events includes research and analysis of the business requirements, setting clear business targets, designing content, delivering content and contracting talent, carefully managing budgets, and producing a result that will exceed your expectations.
And don’t forget—when you train and market with events you are supposed to have fun.
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They can be, but a well-management event will hit specific cost targets associated with achieving specific business goals. Events don’t have to be huge, expensive affairs either. They can also be intimate affairs designed to create a stronger relationship with a small group of customers, or a motivational experience for a key group of employees. The important thing is that events—like any other internal or external marketing effort—must return value to the organization while building the brand. |
Aren’t events expensive? |
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Event management services · Needs assessments · Event design—including content, venue, and all supporting elements · Contract negotiation and management · On-site management · Talent recruiting and management · Promotion and marketing · Supporting publications · Publicity · Post event analysis and reporting · Designing customer follow-up activities
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